Google Announces New Designer Android Watch Faces

Over the past several months, various new smartwatch offerings that are powered by Google’s Android Wear operating system for wearable devices have been launched in the market. Some of these smartwatches run the gamut from the tech focused (Motorola's Moto 360 and the Huawei Watch), to the fashionable (the Tag Heuer Connected Watch and the Fossil Q Founder). 2015 was truly a pretty good year for Android Wear products.

However, Google has plenty more in store. As a matter of fact, the tech giant recently announced that it has joined forces with no less than nine fashion brands in order to introduce new designer watch faces for the Android Wear system. These fashion brands are the following: Ted Baker, Melissa Joy Manning, Vivienne Tam, Nicole Miller, Y-3, Mango, Zoe Jordan, Harajuku Kawaii, and ASICS.

For all current owners of Android Wear smartwatches (or are planning to purchase one during the holiday season), know that all the new design watch faces are made compatible with every existing smartwatch powered by Google’s OS for wearables. This includes the LG Watch Urbane, the LG G Watch, the Samsung Gear Live, the Sony Smartwatch 3, and the Asus Zenwatch, just to name a few, as well as the four devices mentioned earlier.

You want to start checking out which designer watch faces fits your distinctive style? You can browse them now at the Google Play store for owners of Android smartphones. What about those iOS users interested in exploring the new watch face options? They should be able to browse them via the Android Wear mobile app in the next few days.

Some may remember that back in August earlier this year, Google had actually announced new options for watch faces on Android Wear devices. As opposed to being trendy and chic (as the new designer watch faces are expected to be), the watch faces introduced a few months ago were leaning more on the functional side of things. Thus, users were treated to watch face options that provide data on weather, health and fitness tracking, and many other applications.

With the release of the Apple Watch back in April earlier this year, Google knew that this year, it would really have to up its game in order to stay competitive. The tech giant has increased its efforts in encouraging developers of mobile apps, especially those that can be used on wearable devices such as smartwatches. Now with the holiday season fully underway, this is the perfect time to talk the talk and walk the walk.