71 Percent Of Mobile Users Go To Sleep With Their Smartphones Next To Them
Do you always find yourself sleeping with your smartphone in your hand or right next to you on the bed? Odds are, you are not alone. As a matter of fact, according to this year’s Bank of America Trends in Consumer Mobility Report released just recently, most adult smartphone owners living in the United States can not go to sleep without their handsets next to them, either.
The Bank of America Trends in Consumer Mobility Report was conducted to a survey group consisting of 1,000 adults (at least 18 years of age) who own a smartphone and currently have a checking or savings account with Bank of America. 300 extra adults were polled in big mobile markets such as New York, California, and Texas. The survey was done via phone by market research firm Braun Research.
As indicated in the report, 71 percent of those who responded to Bank of America’s survey claim they sleep with or next to their smartphone devices. When further breaking down that 71 percent, it consists of 55 percent who state that they sleep with their smartphones on the nightstand, 13 percent who claim they sleep with their devices on the bed, and 3 percent who say that their handsets are right on their hands.
Before you can say that the 3 percent who sleep clutching their smartphones is no big deal, know that Bank of America’s report states that 23 percent of those who responded to the survey claimed to have fallen asleep holding their handsets at least once. When Bank of America examined those who belong to ages 18 to 24 years old, the percent of sleepyheads who hold smartphones in their sleep balloons to a staggering 44 percent.
Perhaps not surprisingly, people’s attachment to their smartphones does not end during sleep time. Bank of America found that 35 percent of those who responded to the survey said that checking their smartphones was the first thing they did immediately after waking up. The second most important thing people do when awakening -- getting coffee, which 17 percent of survey respondents claimed they do first thing in the morning.
Apart from looking into the behavior of smartphone owners when sleeping, Bank of America’s report also examined the frequency in which mobile users check their smartphones (which is very, very often), how many times users utilize mobile banking apps, and investigating whether people can survive 24 hours without using a smartphone (44 percent of the survey respondents claim they could not do it).
For more information regarding the results of Bank of America’s survey, you can refer to the full report.