AMP Now Covers More Than 2 Billion Mobile Pages Over 900,000 Domains
Google yet again continues to try to make Internet surfing on mobile devices a more improved experience. Recently during its annual I/O developer conference, the tech giant revealed that its Accelerated Mobile Pages (AMP) service is now currently on more than a couple of billion mobile web pages, spanning over 900,000 domains in the world wide web. Google is also delighted to announced that these AMP mobile pages are now loading two times as fast as compared to that time on normal Google Search before the project was started. Finally, AMP is now also establishing a presence in more e-commerce websites and is now even covering more formats for ads (more on this later).
In announcing the new AMP updates, Google decided not to disclose the actual mobile web page load time through Google Search, especially for those HTML web pages encoded with AMP. Still, the company was quick to point out how most of the enhancement has been achieved through changes made at the backend, most particularly in the AMP Cache, with bandwidth for pictures now lowered by 50 percent. Google also integrated Brotli, a new compression that essentially compresses the size of documents by 10 percent. Brotli was first introduced by Google about a couple of years ago.
Meanwhile, the list of websites that have support for AMP continues to grow, especially now with new additions from the social media category. For instance, Tumblr is now looking to render 340 million blogs and half a million domains compatible with AMP. Social media giant Twitter is also now in the process of linking to AMP pages in mobile web, and has plans to further expand AMP links to its apps. Two of the biggest social media platforms in the Asian mobile market -- Qzone (by Tencent) and Weibo are now also rendering mobile web pages via AMP.
On the e-commerce and advertising side, Google is now starting to increase the number of e-commerce web pages that are compatible with AMP. Moreover, the tech giant is proceeding to raise the number of ad units support by AMP web pages. eBay had first started supporting AMP on around 15 million web pages last year, and is now looking to do the same to millions more, including all product pages that display name brands, as well as Interest pages that typically deliver more focused results for online shoppers browsing for items. With regards to advertising, Google has recently released coding for three new formats for ads.