Usage Of Siri Decreases Since 2016, While Alexa’s And Cortana’s Improve
In completing its latest report, Verto Analytics gathered information from more than 20,000 consumers based in the US, from May of last year to May of this year. Similar to what other metrics analytics firms are doing, Verto’s behavioral data is collated from a statistically representative segment of panelists, who have allowed their mobile devices to be tracked.
To further deepen the data pool, Verto also referenced its consumer surveys, which helps paint a better overall picture of how people are using virtual assistants today. Thus, usage is differentiated from user engagement, which takes into account how often users keep sticking to a particular brand of virtual assistant.
The results of Verto’s study generally show that digital assistants found on mobile devices, like Apple’s Siri and Samsung’s S-Voice, are actually becoming less and less popular. Computer based assistants, on the other hand, like Amazon’s Alexa and Google Home’s mobile app, are gaining some significant traction.
Verto Analytics also took the time to look into which particular mobile apps are being used by consumers immediately after using their virtual assistant. The assumption here is that consumers often seek the help of their assistants in looking for or launching specific types of apps or websites.