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It is true that wearable devices have become more popular than ever. The relatively recent release of high profile smartwatches have contributed immensely in having consumers talk or develop an increased awareness for wearables. But on closer inspection, it appears that smartwatches are not as big a hit as previously thought. The real best sellers seem to be fitness trackers.
Market research firm IDC has published its latest projections for 2016, and it appears that this year will end having accumulated smartphone shipments of around 1.45 billion units around the world. However, this volume only represents a 0.6 percent improvement over last year’s numbers, indicating a massive decrease from the 10.4 percent growth rate the global smartphone industry registered between 2014 and 2015.
Apple has joined forces with 24 nonprofit organizations in order to let mobile users make full use of Apple Pay, the tech giant’s mobile operating system, in donating money to charity. Beginning this week, people can make their donations by way of Apple’s contactless mode of payment to charities that include the American Red Cross, Doctors Without Borders, Save the Children, and the World Wildlife Federation.
When Apple officially rolled out its iOS 7 mobile operating system about three years ago, it also launched the Made for iPhone hearing aid program, which aimed to make mobile devices more accessible to users with hearing impairments. This is done in various ways, including making full use of Bluetooth technology (to stream audio) and a special protocol technology from Apple in order to better connect hearing aids to iPhones and iPads.
Over the past few months, Apple has been signing deals with various banks and retail establishments so they can provide their Apple Pay service to their customers. Today, however, it seems like Apple is ready to hit a new direction with Apple Pay as it has tapped on transportation companies to adapt the payment option.
JD Power conducts a yearly survey on paid music streaming services out there, and in this year’s installment, the marketing firm has named Apple Music as the most dominant. Fresh from reaching 17 million in terms of the number of subscribers in September, Apple’s music streaming offering did really well in JD Power’s study, especially in the areas of performance, reliability, content, and ease of use.
Apple apparently has plans to transform its HealthKit app bundle into something more than just a tracking tool, but into a complete diagnostic tool that collates fitness and health related information that can be used to provide medical advice. According to Bloomberg, the iPhone maker has been busy assembling a team consisting of health care experts over the last few years.
Together with the launch of Apple’s newest iPhone models (the iPhone 7 and the iPhone 7 Plus), Beats (which is owned by Apple) has unveiled four new headphone offerings -- the Solo3 Wireless (an update to its best selling on-ear model), the Powerbeats3 Wireless (an upgraded version of its sports headphones
For some mobile users, Apple’s latest iPhone models -- the iPhone 7 and the iPhone 7 Plus -- did not really offer much in terms of new features and functionalities. But upon closer inspection, and it certainly helps to look at the bigger picture, there may be more to this year’s iPhone offerings, especially in relation to our expectations for next year’s models.
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