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According to a study conducted by the Interactive Advertising Bureau (IAB), mobile advertising has growned 76 percent last year, reaching a total of $12.5 billion. This growth has made mobile advertising leap over banner advertising in terms of total spending. Banner ads comprise 16 percent of the total pie among advertising formats in 2014, while mobile ads now take 25 percent.
As of today, Microsoft is removing the "preview" status of its Outlook app for the Android mobile operating system. This means that owners of smartphones and tablets that run on Android can now be able to install the email messaging app to their mobile devices.
Mobile apps like Skype and Google Hangouts now make it possible for users to make calls over Internet lines instead of using the networks of mobile carriers. Perhaps because they want a piece of the action, too, wireless carriers are now starting to offer Wi-Fi calling services themselves. But what exactly is Wi-Fi calling, and how can users benefit from it? Here is a quick guide.
Using Wi-Fi Connections Instead of Mobile Phone Networks
Twitter's direct messaging feature used to only work between users who follow each other. But now, the social media giant is expanding its chat service's capabilities to non-followers. This means that if you do not follow this user, you can still send a direct message to him or her, and vice versa.
Apple is busy trying to make Apple Pay happen outside the United States, and it appears that as early as this year, its mobile payment system can finally be used outside American borders.
Tinder is now integrating your Instagram account, plus your Facebook account. This means that potential dates who view your Tinder profile can now see the latest photos you have posted on Instagram.
Because Android has always enjoyed the bigger market share, Google Play apps have always trumped iOS apps in terms of the volume of downloads. However, when it comes to revenues, iOS apps continue to hold the upper hand over Google Play apps.
But according to data offered by app store analytics firm App Annie, the revenue gap continues to grow. A big reason for this is iOS's growth in China, the largest smartphone market in the world.
Buyers of Apple products are used to long queues (they seem to not mind standing for hours whenever a new iPhone is released). But this time around, they may need to line up anew, but only virtually.
US major wireless carrier AT&T recently reached a $25 million settlement with the Federal Communications Commission (FCC) over customer information that was stolen from three international call centers.
The customer data was stolen from contracted call center companies located in Mexico, Colombia, and the Philippines. The data breach basically involved the unauthorized disclosure of names, social security numbers (full or partial), and other protected account information of nearly 280,000 customers in the United States.
Instagram has added two new photo editing tools to its mobile app for Android, and soon on the iOS platform: Color and Fade tools. The Color tool allows users to adjust the tone of both the highlights and shadows of the images they took, thereby enabling them to infuse a different cast of light to achieve that moody, atmospheric effect. The Fade tool, on the other hand, allows users to wash out colors entirely, letting them produce a more muted effect (in various intensity levels) akin to low-fi prints.
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