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According to a study conducted by the Interactive Advertising Bureau (IAB), mobile advertising has growned 76 percent last year, reaching a total of $12.5 billion. This growth has made mobile advertising leap over banner advertising in terms of total spending. Banner ads comprise 16 percent of the total pie among advertising formats in 2014, while mobile ads now take 25 percent.
As of today, Microsoft is removing the "preview" status of its Outlook app for the Android mobile operating system. This means that owners of smartphones and tablets that run on Android can now be able to install the email messaging app to their mobile devices.
Mobile apps like Skype and Google Hangouts now make it possible for users to make calls over Internet lines instead of using the networks of mobile carriers. Perhaps because they want a piece of the action, too, wireless carriers are now starting to offer Wi-Fi calling services themselves. But what exactly is Wi-Fi calling, and how can users benefit from it? Here is a quick guide.
Using Wi-Fi Connections Instead of Mobile Phone Networks
Twitter's direct messaging feature used to only work between users who follow each other. But now, the social media giant is expanding its chat service's capabilities to non-followers. This means that if you do not follow this user, you can still send a direct message to him or her, and vice versa.
Tinder is now integrating your Instagram account, plus your Facebook account. This means that potential dates who view your Tinder profile can now see the latest photos you have posted on Instagram.
The net neutrality rules set by the Federal Communications Commission (FCC) has now been officially published in the Federal Register. It is now only a matter of time (60 days, to be exact) before it takes effect on June 12th of this year. Unless, of course, companies that oppose net neutrality take the FCC to court before the new rules take effect.
Instagram has added two new photo editing tools to its mobile app for Android, and soon on the iOS platform: Color and Fade tools. The Color tool allows users to adjust the tone of both the highlights and shadows of the images they took, thereby enabling them to infuse a different cast of light to achieve that moody, atmospheric effect. The Fade tool, on the other hand, allows users to wash out colors entirely, letting them produce a more muted effect (in various intensity levels) akin to low-fi prints.
AT&T is taking its ultra-speedy gigabit broadband service and bringing it to the city of Cupertino in the state of California. Indeed, the major wireless carrier has announced that it has officially launched its U-Verse with AT&T GigaPower broadband network Monday in this Santa Clara County city. This service promises to offer up to 1 gigabit per second connectivity to consumers and small- to medium-sized enterprises. Rates start at $110 every month.
Microblogging platform Tumblr recently updated its mobile app to enable users to buy or provide funding for products and campaigns on other websites, including Kickstarter and Etsy's online marketplace.
Specifically, Tumblr is adding a "Buy," a "Pledge," and a "Get Involved" button to its mobile app for Android and iOS users. These buttons will be displayed at the bottom part of posts that link to Kickstarter, Etsy, and DoSomething.org. The buttons will also appear on Tumblr's dashboard. The Buy button will also show the price of the product.
February was an historic month for internet users as the Federal Communications Commission ended a long battle with internet service providers over stricter internet regulation. According to the FCC, the newly passed rules will finally allow for net neutrality. This will deny service providers such as Comcast or Time Warner from discriminating what runs through their cables. The FCC adds that the new ruling will allow equal opportunity for internet speeds and access to websites for all customers.
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