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Nokia is certainly far from its glory days as a global leader in smartphones. As a matter of fact, ever since its smartphone business was acquired by Microsoft one year ago, the company has stopped selling smartphones outright. But it appears that Nokia is still making money out of smartphones -- other companies' devices, to be exact.
The Interactive Advertising Bureau (IAB) is an organization that studies trends in online and mobile advertising. Recently, this group conducted a survey that looks into how videos are viewed on mobile devices by users around the world.
Lots of wireless carriers are offering early upgrade plans nowadays. Basically, early upgrade plans offer a means for mobile users to upgrade to a newer smartphone model earlier than the usual two year time period set in most smartphone plans. Apart from Sprint, most carriers have their own set of early upgrade plans.
Huawei is considered one of the world's top telecoms company in terms of revenue, and is currently the fourth largest seller of smartphones according to market share. But outside of its native country China and other Asian countries, the company is virtually unknown, especially in western markets such as the United States and most of Europe. And even though the Chinese phone maker had already opened an online store for US buyers last year, it is still trying to break through in American shores.
During its I/O Conference held in San Francisco, Google once again emphasized its push for cheaper mobile devices in emerging mobile markets around across the globe. The search giant believes that emerging markets have the greatest potential of growth. It even stated that it is expecting 1.2 billion units of smartphones to be sold in emerging markets such as China, India, Brazil, Mexico, Russia, and Indonesia. And for sure, a significant chunk of this number will be handsets that are powered by Android, the mobile operating system that Google itself developed.
The Apple brand is back at the top. At least according to a report called the BrandZ Top 100 Most Valuable Global Brands recently published by advertising firm WPP and market research firm Millward Brown. This report aims to rank the top brands of the world according to their value based on a combination of market data and surveys from customers.
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