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Founder Biography



Allan Keiter Founder and President of MyRatePlan Allan Keiter is the founder and president of MyRatePlan. After earning his MBA from Columbia University in 1991, Mr. Keiter embarked on an eight-year path directing the pricing and revenue management strategies and tactics for large service companies, including United Parcel Service, Continental Airlines and BellSouth Cellular (now Cingular).

Mr. Keiter was responsible for maximizing his employer's profits through various pricing programs and tactics. He developed an expertise in creating financially sound marketing solutions within the industries represented by these companies, all of whom are structurally similar in that they are highly leveraged, capital intensive, volume driven businesses where even small revenue improvement is highly correlated to enhanced profitability.

During this eight-year period, Mr. Keiter was constantly amazed at the layers of complexity that often accompanied the pricing rules for these industries. Often, the exceptions and fine print in advertisements was lengthier than the ad copy itself. With the advent of the Internet, a tool was now available to cut through the fine print, and to make consumers comfortable that the service being purchased was indeed what they needed. This led to the formation of MyRatePlan.com in early 1999.

Under Mr. Keiter's leadership, MyRatePlan has been and remains a profitable Internet company, growing significantly in each year of its existence. The Company's niche as a comprehensive resource for unbiased information has been noted in a variety of publications, including The Wall Street Journal, US News & World Report, and on NBC's Today show.

Mr. Keiter's career began with a B.S. degree in Accounting, followed by five years of financial accounting and analytical work for Citicorp, Salomon Brothers and a start-up investment management firm. During this time, he passed the CPA exam in his home state of Pennsylvania.



 

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