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Apple's Tuesday event dominated the week, and for good reason: the company finally entered the foldable category with the iPhone Duo, refreshed the 18 Pro lineup, and then — less flatteringly — quietly raised prices across nearly every iPhone still on sale, hardware changes or not. It was a reminder that "new generation" doesn't always mean new hardware; sometimes it just means a bigger number on the price tag.
T-Mobile was the throughline this week, and it wasn't a flattering one. The company brought in a 30-year finance veteran as its next CFO in a carefully staged handoff built for continuity, and it's positioned to be the first US carrier supporting Apple's new iPhone Handoff feature in iOS 27, both moves that read as a carrier investing in its next chapter.
This week's mobile story kept circling back to a question the industry can't seem to settle: what actually earns a customer's loyalty, a store or an app? T-Mobile telling district-level managers and above that they need retail or call-center floor time to keep their bonuses reads like a quiet admission that its all-digital T-Life push has created real friction for both customers and staff — the kind of thing that's easier to see in person than in a dashboard.
This week, the clearest thread running through the news was who actually controls the network — and how hard everyone else is fighting to get in. New performance data crowned T-Mobile the speed leader while Verizon held its ground on coverage and AT&T posted the sharpest gains, a reminder that "best network" depends entirely on which number you're chasing.
SpaceX made it official this week: Starlink Mobile isn't just a satellite side project. It's gunning for AT&T, Verizon, and T-Mobile customers directly, and Wall Street noticed.
If you've been holding out for a new foldable, the wait is over: Samsung's latest generation is now available to order through Verizon, AT&T, and T-Mobile, alongside unlocked options direct from Samsung. This release cycle brings a notable change to the lineup. Instead of two models, shoppers now have three foldables to choose between.
This week in the U.S. mobile industry, the clearest theme was simplification — at least on the surface. Verizon rolled out a more consumer-friendly strategy built around fewer fees, easier bundles, and a new value story, while T-Mobile leaned on a big switcher promotion to keep competitive pressure high. On paper, these moves look familiar: fewer headaches, more perks, and louder value messaging.
This week in the U.S. mobile industry, the biggest stories weren’t just about who has the cheapest plan or the flashiest promo. The more important takeaway is that the wireless business is being pulled in two directions at once: carriers are still fighting hard for consumer attention with pricing, perks, and flexible offers, but they’re also being forced to spend more time addressing fraud, security, and network durability.
AT&T is rolling out a new wireless option called Build-A-Plan, and the pitch is simple: let people shape their phone plan around what they need instead of locking them into the same setup every month. The company says the new plan will be available starting May 27, with pricing that begins at $15 a month.
AT&T, T-Mobile, and Verizon are lining up behind a new joint venture focused on one of the biggest frustrations for wireless users: dead zones. The idea is to use satellite-based technology alongside regular cell networks so people may be able to stay connected in places where coverage is weak or missing, especially in rural areas.
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