MYRATEPLAN SHINES A BRIGHT LIGHT ON THE COMPLEX TOPIC OF BUYING A CELL PHONE AND RATE PLAN

New Interactive Guide Saves Consumers Time and Money

ATLANTA, GA. March 9, 2005 - MyRatePlan, an unbiased resource for the evaluation of cell phones and rate plans, announced today the release of The MyRatePlan.com Guide to Buying a Cell Phone and Rate Plan. This interactive

eBook is available for purchase and immediate download at www.myrateplan.com/book_sales.

The guide provides a wealth of practical information for consumers, whether they are actively shopping for new wireless service, or just want to ensure they are getting the best value with their current provider. Among the topics covered:

*         It matters where you buy -- prices can vary by as much as $250 for the same cell phone

*         How to take advantage of trial periods for new service

*         The relationship between coverage area, cell phone and rate plan, and in what order to consider those as you do your research

*         The replacement phone problem, and other disadvantages of signing a two-year contract

*         Why underestimating your airtime needs by just 10% can lead to a bill increase of 50% or more

*         Who should cut the cord and go totally wireless

"Of the 170 million cell phone subscribers in the U.S., over 40 million of them are likely to change carriers in 2005 alone," said Allan Keiter, President of MyRatePlan. "The breadth of phone and plan options has expanded greatly since many of these people last shopped for service, and we think this guide will provide them a useful, easy-to-follow road map to sorting through all those options, saving each person both time and money."

In line with this theme of saving money, the guide's $6.95 price is fully refundable to those who subsequently purchase a phone and plan via the MyRatePlan website.

About MyRatePlan

MyRatePlan (www.myrateplan.com) is a developer of unbiased rate plan analysis software and content that makes it easier for consumers to research and select among wireless service providers.

While not a wireless retailer, MyRatePlan works closely with a select group of online companies picked for their quality customer service and low phone prices. This approach lets MyRatePlan present the best price for each individual phone from among these partners. Coupled with software tools such as the site's Interactive Phone Finder, MyRatePlan offers an excellent end-to-end solution to the time-pressed consumer seeking the best value for the money spent each month on wireless service.