MYRATEPLAN LAUNCHES NEXT GENERATION OF ITS PHONEFINDER^sm APPLICATION

Unique Visualization Tool Now Includes a Slider for Camera Phone Evaluation

ATLANTA, GA. October 19, 2004 - MyRatePlan, an unbiased resource for the evaluation of cell phones, calling plans, and other services, announced today a number of enhancements to its interactive PhoneFinder^sm , including a first-of-its-kind 'resolution slider' for camera phones.  The slider will enable users to instantly know the relative quality of the pictures the phone's integrated camera will take, thus making it far easier to evaluate what has become a must-have feature for many people. The updated application can be found at http://www.myrateplan.com/cellphones.

The original PhoneFinder^sm, launched in June, 2003, has proven to be the most popular feature on the MyRatePlan website, with tens of thousands of lookups done weekly.  The tool gives visitors an easy way to virtually assemble the phone they want by selecting their desired features, design, and price range. PhoneFinder^sm then allows consumers to instantly see which of the current models best meet those criteria. In addition to the camera resolution slider, the new PhoneFinder^sm now includes the ability to locate a number of features that are becoming more common in cell phones, including Bluetooth©, Music (FM/mp3), and Video Recording.

PhoneFinder^sm offers additional value to those seeking a new cell phone and provider. Because MyRatePlan sells nothing itself, but rather partners with a number of leading online retailers, it is uniquely positioned to show the best online price for each phone, which saves consumers considerable time and money.

Users of PhoneFinder^sm will find that it is an entirely new way of displaying information for cell phones. Created in Flash MX, results are dynamically updated in response to user mouse movements, with little or no latency. All the action is displayed on a single screen, user-controlled by a variety of sliders and toggles. There is no waiting for HTML pages to load.

About MyRatePlan

MyRatePlan (www.myrateplan.com) is a developer of unbiased rate plan analysis software and content that makes it easier for consumers to research and select among online service providers in a variety of industries, including wireless, long distance, satellite television, credit cards, travel and Internet access.