First-of-Its-Kind Visualization Tool Is a Whole New Way to Look at Cell Phones
ATLANTA, GA. June 10, 2003 - MyRatePlan, an unbiased resource for the evaluation of cell phones, calling plans, and other services, announced today the addition of an interactive PhoneFinderSM to its online suite of free consumer tools. This unique new application can be found at http://www.myrateplan.com/cellphones.
"Advanced features such as color displays, cameras, global roaming, and better data connections have exploded on the cell phone scene in the past few months-and, even better, they're fast becoming affordable," said Allan Keiter, President and founder of MyRatePlan. "This new tool helps people take advantage of that. It gives them an easy way to virtually assemble the phone they want by selecting their desired features, design, and price range. PhoneFinderSM then allows consumers to instantly see which of the current models best meet those criteria."
PhoneFinderSM offers additional value to those seeking a new cell phone and provider. Because MyRatePlan sells nothing itself, but rather partners with a number of leading online retailers, it is uniquely positioned to show the best online price for each phone, which saves consumers considerable time and money.
"PhoneFinderSM makes its debut at a particularly useful time," Mr. Keiter continued, "Not only is there incredible breadth in cell phones available on the market, but it is increasingly likely that Wireless Number Portability will become a reality on November 24th. If that ends up happening, the upcoming holiday season and the first part of 2004 will likely see the greatest consumer demand for new cell phones in the history of this industry." For more on Number Portability, visit http://www.myrateplan.com/wireless/knowledge/number_portability.php.
Users of PhoneFinderSM will find that it is an entirely new way of displaying information for cell phones. Created in Flash MX, results are dynamically updated in response to user mouse movements, with little or no latency. All the action is displayed on a single screen, user-controlled by a variety of sliders and toggles. There is no waiting for HTML pages to load.
MyRatePlan (www.myrateplan.com) is a developer of unbiased rate plan analysis software and content that makes it easier for consumers to research and select among online service providers in a variety of industries, including wireless, long distance, satellite television, credit cards, travel and Internet access.