MyRatePlan Announces Retail Partner Program Empowering Retailers & Consumers Searching for Simplification in the Selection of a Cell Phone Calling Plan
ATLANTA, GA - March 5, 2002 - For the majority of Americans who are not yet buying online, leveraging the Internet's informational power while shopping in a retail store has been difficult. MyRatePlan, an unbiased resource for the evaluation of cell phone calling plans, is bridging this gap with the introduction of its Retail Partner Program. This new service, which wireless phone dealers can customize to their needs in ten minutes or less, can be found at http://www.myrateplan.com/RPP.
Over 500,000 consumers have used MyRatePlan's proprietary software to find the best wireless calling plan for their unique needs, while estimating their monthly bill --- to the penny. The Retail Partner Program extends this capability to web-enabled retailers of all sizes, allowing them to make the software available to their prospects --- customized specifically for the carriers and plans offered by the dealer's store(s).
Allan Keiter, founder of MyRatePlan, made the following observation about the need for this service: "The wireless industry has consolidated into about six major players, but each one is offering far more pricing options than ever before. Consumers must choose from among up to 25 rate plans per carrier, all with different combinations for peak minutes, off-peak minutes, coverage area, long distance charges, and additional minute pricing. How can anyone make an educated choice and feel good about their decision when they leave the store? This new service gives participating retailers a competitive advantage, by adding a quick and easy solution to a very difficult part of the purchasing process."
MyRatePlan (http://www.myrateplan.com) is a three year old, Atlanta-based developer of unbiased rate plan analysis software and information that makes it easier for consumers to research and select among service providers in a variety of industries including Wireless, Long Distance, Satellite Television, Credit Cards, Travel, and Internet Access. The Company generates revenue by licensing its proprietary software to providers and retailers looking to offer their customers a more informed shopping experience, and through a variety of partnerships with online retailers that enable MyRatePlan to focus on providing information rather than fulfillment of orders.