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AT&T Raising Smartphone Data Plan Prices

The changes below take effect on Sunday, January 22.   If you sign up with AT&T prior to that date, you will be grandfathered into the current pricing.    Use the MyRatePlan  to find your best data plan across the 4 national carriers.


AT&T is launching 

;>new smartphone data plans as outlined in the table below:

 

  Current New
Light User
Allowance
Additional
$15 for 200MB
$15 per 200MB
$20 for 300MB
$20 per 300MB
Moderate User
Allowance
Additional
$25 for 2GB
$10 per 1GB
$30 for 3GB
$10 per 1G
Heavy User
Allowance
Additional
SAME AS ABOVE:
$25 for 2GB
$10 per 1GB
NEW PLAN:
$50 for 5GB
$10 per 1G

 

For those interested in tethering, it is included in the $50 plan (total 5GB allowance). Previously, tethering was a $20 add-on (with 2GB additional allowance) on the $25 data plan.

These new plans are also valid for new tablet customers.   The existing $14.99 tablet plan for 250MB will remain available.

MyRatePlan Analysis:  Although AT&T is spinning this as ‘more data, more value’, it is clearly a price increase for most customers.  The minimum price for a monthly smartphone rate plan increases to $59.99 ($39.99 for 450 minutes + $20 data) from $54.99.   For all but the lightest consumers of data, the $30 plan will be the plan of choice.

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