Huawei Introduces Its P8 Lite Smartphone To US Consumers
Huawei is considered one of the world's top telecoms company in terms of revenue, and is currently the fourth largest seller of smartphones according to market share. But outside of its native country China and other Asian countries, the company is virtually unknown, especially in western markets such as the United States and most of Europe. And even though the Chinese phone maker had already opened an online store for US buyers last year, it is still trying to break through in American shores.
Now, Huawei is doubling its efforts in penetrating the US market by officially unveiling the P8 Lite, its newest midrange smartphone. Plus, the China-based mobile manufacturer is also introducing TalkBand B2, a fitness tracker produced in collaboration with Jawbone. On top of that, Huawei is also planning to launch a new premium range handset later in the year in order to contend with other high profile smartphone offerings like the iPhone 6 from Apple and the Galaxy S6 from Samsung.
The P8 Lite smartphone comes with a 5 inch HD display screen that features a 1,080 by 720 pixel resolution and Gorila Glass 3 protection. Its unibody design sports curved corners and a somewhat thin appearance.
Camera-wise, the device boasts a 13 megapixel camera on the rear side, and a 5 megapixel camera on the front side. Its camera have quick launch capabilities, and even include an all focus editing mode, which allows users to capture an image now, and then edit the focal points at a later time. Other modes include HDR and Panorama.
With regards to hardware specifications, the P8 Lite packs a 1.5 GigaHertz Snapdragon 615 octa core processor. The device also features 32 gigabytes of micro SD card storage, and possesses a 2,200 mAh embedded battery. It has LTE and GSM compatibility, and is powered by Android 4.4 KitKat mobile operating system.
As for the pricing, Huawei is offering its P8 Lite smartphone at $250 no contract.
By focusing on selling its line of smartphones via its online stores, Huawei is making a conscious decision to push its handsets directly to American consumers. Some may say that the Chinese company is even deliberately trying to bypass wireless carriers in the US.
There may be some truth to that, and Huawei definitely has good reason to do so. For years, US wireless carriers have been loath to carry Huawei handsets on their stores, often only adding them in prepaid or budget-friendly plans. Huawei, and other Chinese phone makers for that matter, do often offer affordable handsets, but they do also have midrange and premium range options to offer to US consumers. But with little attention from US wireless carriers, Huawei may as well try to sell its products directly to consumers via its online store.
But one can not deny that most of American mobile users still purchase their smartphones via wireless carriers. If Huawei really wants to penetrate the US market, sidestepping the wireless carriers could be a risky move.